Radio [itvt]: Univision SVP Digital and Screenz CEO Discuss "La Banda" App

Radio [itvt]: Univision SVP Digital and Screenz CEO Discuss "La Banda" App

0 0 3 anni fa
Last month Spanish-language broadcaster, Univision, launched two interactive/social TV apps: the "Conecta" app, which is designed to enhance its music-based reality show, "La Banda"; and the "UniNovelas" app, which is targeted at viewers of its popular "telenovelas" (soap operas). The apps were the result of a partnership with cross-media interactive TV company, Screenz, which will see the latter creating a range of "customized digital experiences ... Maggiori informazioni

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